How Volkswagen's composable commerce shift exposed what really matters when launching into three markets at once
https://www.scribd.com/document/997584648/Modularity-Decision-Native-Cloud-Services-vs-Independent-Vendors-A-Case-Study-127021
Data shows multi-market launches are a multiply-failure risk — and the numbers don't lie The data suggests companies that attempt simultaneous launches across multiple countries or regions face an outsized chance of operational failure