How a One-Line Comment About "Affinity" Changed How Our 12-Person PE Firm Picked Between Clienteer and Affinity

https://atavi.com/share/xp6g08zau15t

When a 12-Person PE Firm Chooses a CRM: My Second Fund's Wake-Up Call On a rainy Tuesday in Q3, I was sitting across from our junior partner watching him demo a shiny CRM before we committed