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How a Single Audit Trail Failure Rewired a PE Firm's Approach to Salesforce Apps

https://www.bookmark-fuel.win/how-a-1-2b-private-equity-firm-stopped-losing-deals-to-inbox-chaos-and-built-relationship-intelligence-in-salesforce

What if the tool meant to speed up deals actually stalled them? That moment came for a middle-market private equity firm when a missing audit trail on Salesforce led to a failed earn-out clause, putting a $4.2 million deal payment at risk