Is Not Understanding GDV vs Cost Holding You Back from Your Development Goals?

https://padlet.com/answerlychatszkfod/bookmarks-6ji2smfyh7tlsqxe/wish/0BA3ZpG6XoNXQnPb

Why Developers Misread GDV and Lose Deals Gross Development Value, or GDV, is a simple concept on paper: the total market value of a completed development. In practice, it becomes a weapon against itself