Why are canned RTD cocktails like vodka sodas popping up right next to craft...

https://www.americancraftbeer.com/why-ready-to-drink-cocktails-are-showing-up-next-to-craft-beer/

Why are canned RTD cocktails like vodka sodas popping up right next to craft beer on shelves? It’s all about convenience and vibe. Picture grabbing a cold, crisp canned margarita for your backyard BBQ instead of fiddling with mixers and shakers