When you try to suppress negative news by pushing it down with new content,...

https://johnathanrcpw248.wpsuo.com/what-does-it-mean-to-de-index-a-page-from-search-engines

When you try to suppress negative news by pushing it down with new content, that old story is still lurking just a few clicks away. It’s essentially a game of whack-a-mole that keeps your reputation at risk