We’ve moved past the novelty phase of mobile shopping. Users today don't just...

https://www.scribd.com/document/1051753410/Why-Milestone-Rewards-Actually-Work-And-Why-Most-Apps-Fail-Them-233966

We’ve moved past the novelty phase of mobile shopping. Users today don't just want speed; they demand invisible checkouts. If you make them re-type an address or fumble for a credit card, you’ve already lost them