SEO retainers usually top out at 30% margins because they’re tied to human...

https://www.inter-bookmarks.win/most-seo-agencies-hit-a-profit-ceiling-at-30-because-they-just-sell-labor

SEO retainers usually top out at 30% margins because they’re tied to human labor. Treat your agency like a lab and build tools that turn your workflows into software. You’ll hit 70%+ margins and stop trading your limited time for fixed revenue.