Search is moving beyond blue links toward conversational answers. AI assistants...

https://www.tumblr.com/weepingmountainzealot/815102923182948352/how-to-build-authority-in-the-age-of-ai-moving

Search is moving beyond blue links toward conversational answers. AI assistants like ChatGPT now prioritize factual, direct responses over traditional keyword-heavy content. To stay relevant, SEO teams must pivot to Answer Engine Optimization