Retainers usually cap your margins at 30% because of labor costs. By turning...

https://dibz.me/blog/why-a-handful-of-european-seo-agencies-stopped-being-agencies-and-1138

Retainers usually cap your margins at 30% because of labor costs. By turning your repeatable SEO workflows into software, you can jump to 70% margins or higher. Stop just serving clients and start treating your agency like a lab for building SaaS.