reputation management

https://reputationmanagementinsight.publishlane.com/posts/why-reputation-management-in-business-matters-more-than-ever-after-a-google-algorithm-update

Reputation management is like tending a garden in the digital age—you need to consistently water the good reviews, pull out the weeds of negative comments, and plant seeds of positive content so that when people search your name, they see a clear, favorable picture.