Rank tracking is now a vanity metric. In Europe, we’re seeing a 30% drop in...

https://magic-wiki.win/index.php/What_Should_I_Ask_in_an_SEO_RFP_About_AI_Visibility_Methodology%3F

Rank tracking is now a vanity metric. In Europe, we’re seeing a 30% drop in click-through rates as AI Overviews trigger more zero-click searches. Old-school reporting is dead