Procurement departments stall when agencies hide behind vague, bespoke pricing....

https://highstylife.com/how-much-should-i-budget-for-multi-country-seo-campaigns-a-procurement-side-guide/

Procurement departments stall when agencies hide behind vague, bespoke pricing. For 2026 enterprise SEO, expect monthly retainers between €12,000 and €28,000 for cross-border strategy