Published News

How a $420M Retailer Recovered 6 Percentage Points of Margin Lost to Coupon Sprawl

https://www.third-bookmarks.win/why-technical-decision-makers-at-mid-market-to-enterprise-retailers-who-were-burned-by-inflexible-coupon-tools-struggle-with-choosing-new-discounting-systems

Mid-market to enterprise retailers know the story: a promising promotional campaign drives conversion, marketing reports success, finance sees a surprise drop in gross margin, and engineering inherits a pile of exceptions