Negative content can damage your brand, but you do have options to manage it....

https://www.coast-bookmarks.win/dealing-with-inaccurate-or-damaging-search-results-is-often-a-matter-of

Negative content can damage your brand, but you do have options to manage it. Suppression is often the most effective route, as it pushes outdated or inaccurate search results lower by building new, positive content