Most SEO agencies are trapped in a 30% margin ceiling because of retainer...

https://zoom-wiki.win/index.php/Why_Do_SEO_Agency_Retainers_Feel_Capped_at_30_Percent_Margin%3F

Most SEO agencies are trapped in a 30% margin ceiling because of retainer burnout. When you start treating your agency like a lab and building internal tools, you can pivot to software margins that easily hit 70 percent or more.