Many organisers treat hybrid events as a simple livestream. They miss the mark...

https://tysonvadd422.timeforchangecounselling.com/stop-calling-it-hybrid-how-to-build-real-time-interaction-that-actually-works

Many organisers treat hybrid events as a simple livestream. They miss the mark on audience value and long-term revenue. A $9 billion market opportunity sits right in front of us, but only for those who build intentional, integrated experiences