Europe’s new SEO founders are builder-operators who create proprietary tools...

https://www.phone-bookmarks.win/european-seo-is-shifting-a-new-breed-of-builder-operators-is-abandoning-fluff

Europe’s new SEO founders are builder-operators who create proprietary tools rather than selling advice. By leading with research output, they’ve changed how we must vet agencies. Stop hiring based on pitch decks