Ecommerce marketing works best when each part supports the next: ads bring in...

https://tiny-wiki.win/index.php/Why_Do_%E2%80%9CSuccessful%E2%80%9D_Channels_Sometimes_Make_the_Business_Worse%3F

Ecommerce marketing works best when each part supports the next: ads bring in shoppers, the store helps them buy, and follow-up gives them a reason to return