Digital entertainment is changing because passive watching no longer cuts it....

https://wiki-saloon.win/index.php/Why_Do_Platforms_Obsess_Over_Button_Colors%3F_The_Real_Science_Behind_Interface_Experiments

Digital entertainment is changing because passive watching no longer cuts it. Today, apps are built for our phones first, using game-like rewards to keep us curious and personalization to show us exactly what we want