Digital entertainment is changing because passive watching no longer cuts it....

https://wiki-cafe.win/index.php/What_Is_a_Real-Time_Feedback_Loop_in_an_App%3F_(And_Why_It_Keeps_You_Coming_Back)

Digital entertainment is changing because passive watching no longer cuts it. Today, apps are built for our phones first, using game-like rewards to keep us curious and personalization to show us exactly what we want