conversion rate optimization

https://consumerbehaviorinsightsnest.opalvector.com/posts/how-consumer-behavior-insights-shape-global-marketing-strategy

Conversion rate optimization is all about fine-tuning your website to turn more visitors into customers, not just driving more traffic. It involves analyzing user behavior, testing small changes like button colors or headline wording, and removing friction from the checkout process. The goal is to get more value from the people who already visit, making every click count.