Basketball in the UK does not end at the buzzer. The game lives on our phones...

https://research-wiki.win/index.php/Why_Does_It_Feel_Like_There_Is_Always_Basketball_Content_Now%3F

Basketball in the UK does not end at the buzzer. The game lives on our phones now. Between tracking live stats to check a mate's form, debating calls on social media, or running deep in fantasy leagues, our digital routines keep the culture buzzing