Back when I was in-house, we spent all our time obsessing over blue links....

https://www.active-bookmarks.win/agencies-are-pivoting-to-geo-and-the-tools-are-finally-catching-up-i-put-the

Back when I was in-house, we spent all our time obsessing over blue links. Today, it’s about appearing where people actually ask questions. I’ve spent the last month testing the top GEO platforms for 2026